About
Main bio
For more than ten years, I've been building brand worlds for companies like Coursera, Amazon, and Capital One, through rebrands, integrated campaigns, product design, and experiences both online and IRL.
At Coursera, I grew from brand designer to leading visual direction on our 2020 global rebrand. An agency set the brand strategy, but we didn't move forward with their visual concepts, so the identity came in-house, with no creative director on the project. I led color, typography, imagery, illustration, and brand architecture, then directed a team of five designers to roll the brand out to 77 million learners. I also led campaign and event concepts, art directed global learner photoshoots, mentored designers, and helped hire as the team grew.
At Amazon, I focused on Hub Delivery, extending Amazon's refreshed brand into a global brand book for seven countries, while working across the Amazon Transportation brands. Now, at Capital One, I'm testing creative to learn what actually moves people, and exploring how AI can help teams make more without losing the ideas and taste that make work good.
I'm looking for an in-house team where I can lead the visual direction of a brand, from the first big idea to the details that make it hold up everywhere.
it's me
Experience
Amazon
Art Director | Contract
Led the Hub Delivery brand, extending Amazon's global brand refresh into a brand book, templates, and marketing for a delivery program in seven countries. Also worked across the Amazon Transportation brands, including a master presentation template for every team in Amazon Transportation Services, and delivered integrated campaigns across digital, print, and OOH.
May 2024 - Mar 2025
Freelance
Art Director
Took Bilingual Generation, a kids' language-learning app, from 0 to 1: brand identity, product design for kids, teachers, and families, and App Store launch. Created campaign creative, illustration, and animation for Anthropic's Claude launches. Storyboarded, designed, and animated social and video campaigns for Found Health. Built brand and illustration systems for Greenplaces and Bank Street Education Center, and partnered with Coursera's PR and executive teams on presentation design for leadership events.
Jan 2018 - Present
Coursera
Senior Brand Designer
Led visual direction for Coursera's 2020 rebrand after the identity moved in-house: color, typography, imagery, illustration, and brand architecture. Then directed five designers through the rollout across email, web, presentations, enterprise, and partners. Led concepts for campaigns and events, art directed global learner photoshoots, built Coursera's email design system, mentored designers, and helped hire and onboard as the team grew.
Mar 2018 - Jun 2021
Coursera
Brand & Communications Designer
Joined early, when the brand was still taking shape, and built the marketing team’s first component library so we could move faster without losing consistency. I also made self-service tools that let non-designers create on-brand content on their own, which freed the design team up for bigger work.
Apr 2016 - Mar 2018
Big idea first
I love the part of a project where we figure out what we're actually trying to say. When the idea is clear, everything after it gets easier and more fun, whether it's a small campaign or a rebrand that reaches millions of people.
where is my mind?
everything in its right place
A world where everything belongs
I want every piece of a brand to feel like it came from the same place, from a big campaign down to the tiniest detail. I build systems and set clear standards so a whole team can get there together, not just me catching things at the end. And I still make the hero work myself.
Making room for other people's best work
Some of my favorite moments are watching someone take a direction I gave them somewhere I didn't expect. I've directed and mentored designers, briefed photographers and illustrators, and built toolkits and brand books that teams ran with on their own. I try to give people enough clarity to be confident and enough room to surprise me.
with a little help from my friends
harder, better, faster, stronger
Creative that earns its keep
I love working closely with marketing, product, and leadership, and I think the best ideas get better when they have to survive real feedback and real data. I like testing directions, seeing what actually works, and using what we learn to decide what to make next.