Case studies

Grouped by the kind of work. Jump to a section:

Campaigns & art direction

Brand systems

Experiential & events

Product design

Campaigns & art direction

Concepts, campaigns and the production behind them: video, photography, illustration and social.

Jul 1, 2024

A smiling Amazon delivery driver tossing her van keys

Amazon: Explore Your City

A driver-recruiting campaign that was shelved, then rebuilt in Amazon's new brand across three countries, with video

Jul 1, 2024

A smiling Amazon delivery driver tossing her van keys

Amazon: Explore Your City

A driver-recruiting campaign that was shelved, then rebuilt in Amazon's new brand across three countries, with video

Apr 1, 2024

Three Claude ads: a treasure chest, a head full of connected nodes, and a cursor for computer use

Claude: Illustrated Ads for a New Brand

Hand-drawn ads, illustrations, and motion that took Claude's new identity into the feed

Apr 1, 2024

Three Claude ads: a treasure chest, a head full of connected nodes, and a cursor for computer use

Claude: Illustrated Ads for a New Brand

Hand-drawn ads, illustrations, and motion that took Claude's new identity into the feed

Apr 1, 2021

'I Can' campaign cover

'I Can' Campaign

A global campaign that let learners do the talking

Apr 1, 2021

'I Can' campaign cover

'I Can' Campaign

A global campaign that let learners do the talking

May 1, 2021

Asian Heritage Month campaign cover

Asian Pacific Heritage Month

A heritage month built on strength, not grief

May 1, 2021

Asian Heritage Month campaign cover

Asian Pacific Heritage Month

A heritage month built on strength, not grief

Dec 15, 2020

Coursera Rebrand: Global Learner Photoshoots

Photo guidelines for a global brand, and the real learners who brought them to life

Dec 15, 2020

Coursera Rebrand: Global Learner Photoshoots

Photo guidelines for a global brand, and the real learners who brought them to life

Dec 1, 2022

A woman in profile with a purple spiral and lightning bolts over her head, from the cortisol explainer

Found: Making Weight Care Feel Human

Social, motion, and video that made obesity medicine feel science-backed and shame-free

Dec 1, 2022

A woman in profile with a purple spiral and lightning bolts over her head, from the cortisol explainer

Found: Making Weight Care Feel Human

Social, motion, and video that made obesity medicine feel science-backed and shame-free

Brand systems

Identities and the systems that let other people use them well.

Jun 1, 2024

A classroom of students raising their hands, with a pink squiggle looping around one of them

Bank Street Education Center: Joyful Connection

A sub-brand that brings joy and warmth to serious work on equity in schools

Jun 1, 2024

A classroom of students raising their hands, with a pink squiggle looping around one of them

Bank Street Education Center: Joyful Connection

A sub-brand that brings joy and warmth to serious work on equity in schools

Apr 1, 2023

The Bilingual Generation wordmark in cream on teal

Bilingual Generation

A brand for bilingual kids, built from the language itself

Apr 1, 2023

The Bilingual Generation wordmark in cream on teal

Bilingual Generation

A brand for bilingual kids, built from the language itself

Dec 15, 2020

Coursera Logo over a big night sky

Coursera Rebrand: Visual Identity

Bringing a global brand home

Dec 15, 2020

Coursera Logo over a big night sky

Coursera Rebrand: Visual Identity

Bringing a global brand home

Dec 15, 2020

Coursera's homepage on launch day of the new brand, December 2020

Coursera Rebrand: Launch & Rollout

Taking a new brand everywhere, in time for launch day

Dec 15, 2020

Coursera's homepage on launch day of the new brand, December 2020

Coursera Rebrand: Launch & Rollout

Taking a new brand everywhere, in time for launch day

Dec 15, 2020

Coursera Email Design System

From reactive production to a design system teams could share

Dec 15, 2020

Coursera Email Design System

From reactive production to a design system teams could share

Jan 31, 2025

Amazon Hub Delivery

Turning a launch playbook into a global brand book for Amazon's local delivery program

Jan 31, 2025

Amazon Hub Delivery

Turning a launch playbook into a global brand book for Amazon's local delivery program

Nov 1, 2023

Littlefoot, the Greenplaces mascot: a green lady bigfoot, waving

Greenplaces: Illustrating a Brand Built on People

How I created an illustration system that humanized a brand built on its people

Nov 1, 2023

Littlefoot, the Greenplaces mascot: a green lady bigfoot, waving

Greenplaces: Illustrating a Brand Built on People

How I created an illustration system that humanized a brand built on its people

Experiential & events

Brand moments people walk into, in person and online.

Apr 1, 2021

Coursera Conference 2021 cover

Coursera Conference 2021

Making a virtual conference feel like an event

Apr 1, 2021

Coursera Conference 2021 cover

Coursera Conference 2021

Making a virtual conference feel like an event

Oct 1, 2019

Grace Hopper Conference cover

Grace Hopper Conference

A celebration of young women technologists

Oct 1, 2019

Grace Hopper Conference cover

Grace Hopper Conference

A celebration of young women technologists

Product design

Apps and websites, designed around the people who use them.

Feb 1, 2023

The Bili app's home screen, with two more screens fanned out behind it, on a teal pattern of Bili shapes.

Bili: Designing for Kids Who Can't Read Yet

Four years designing a bilingual learning app for 3- to 8-year-olds, from the first research to the rewards kids play for

Feb 1, 2023

The Bili app's home screen, with two more screens fanned out behind it, on a teal pattern of Bili shapes.

Bili: Designing for Kids Who Can't Read Yet

Four years designing a bilingual learning app for 3- to 8-year-olds, from the first research to the rewards kids play for

Feb 1, 2023

The teacher dashboard class overview: class code, learning time summary, and a needs-more-support list

Bili: The Adults in the Room

A kids' app only reaches kids if teachers and parents can get them in

Feb 1, 2023

The teacher dashboard class overview: class code, learning time summary, and a needs-more-support list

Bili: The Adults in the Room

A kids' app only reaches kids if teachers and parents can get them in

Oct 1, 2015

Two Holbrook Travel trip pages, Argentina & Chile and Costa Rica, over blue mountains

Holbrook Travel

Designing a travel company's website as a system of building blocks, live from 2015 to 2025

Oct 1, 2015

Two Holbrook Travel trip pages, Argentina & Chile and Costa Rica, over blue mountains

Holbrook Travel

Designing a travel company's website as a system of building blocks, live from 2015 to 2025

Let's Talk

I do my best work where strategy and craft have to meet: a clear idea, a team that cares, and details that hold up under a closer look.

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Sarah

Open to Senior Art Director and Design Lead roles, the occasional freelance project, and good conversations about where creative storytelling is headed.

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